A diagnostic model for petrol station projects

1. who will refuel with us?

2. What are the reasons?

3. What are the needs of the customers and what are their problems?

4. Where do customers mainly come from?

5. How many customer acquisition strategies are there?

6. What are the advantages of the company and its products?

7. What is the difference and what are the unique selling points? E.g. free car wash with petrol, shoe shine…

8. What are your competitors’ strengths and weaknesses? Such as: the price of high and low, high and low quality

9. Is there a commitment to enhance the brand value of the product?

10. What is your image in the minds of customers, clear?

11. You have those ways to quickly establish trust with customers, so that it is not so much doubt, and will come next time.

12. Do you have those ways to eliminate concerns and take the initiative to take risks? Such as fake one for ten, less one hundred penalties…

13. Whether to make it easier for customers to buy your products more quickly.

14. Whether to try new customer channels?

15. Whether to develop the market with other merchants, co-operation?

16. Whether to establish some strategic partnerships?